The Aoyama Festival, this year celebrating its 25th edition, is a joint effort of four Shop Owners Associations located around Aoyama Street, and had always played a significant role in revitalizing and sustaining the local area.

This year's Parade and Marché, however, will be held under the theme "Rise Up, Japan!", as part of support to the people affected by the devastating earthquake that hit the northeast of Japan. With the kind cooperation of the Embassies located in Aoyama area, this year's Aoyama Festival is expected to be held on an even larger scale.